First things first. “Pick n Color” has been approved by Apple and is now being sold in the App Store! Congratulations to the team for its hard work.

As one of the earliest products that we have launched into the global arena, we are immensely proud of Pick n Color.

It was an ingenious idea to tap into the parents segment of the iPhone users.

Application developers and game developers whose dream it is to have a product listing in the App Store usually target the tween segment.

However, one of our developers came up with a brilliant idea to expand the gaming niche and include iPhone users who are parents.

At first, the idea was met with some resistance. Would parents really warm up to the idea of child development games on the iPhone? How much time do they spend with their child to invest in a game their child may not have complete access to and so on.

Pick n Color was a result of an idea generating meeting that answered these questions and became a forerunner in the line of educational and edutainment apps that we intend to produce, that targeted iPhone users who are parents.

A simple coloring application that allows the child to move between three levels of difficulty (simple, medium and complex), Pick n Color, has the potential to keep your child occupied without you carrying an extra bag filled with coloring books and color pencils.

With 12 pictures distributed evenly across these three levels, the child can choose the picture and color it using a standard palette of 8 colors (more colors coming in the next update). With easy to erase, edit and save options, the young user can store his/her images in your gallery.

The initial success of Pick n Color has galvanised us to move ahead with many more ideas in the young iPhone user segment.

Please register and watch this space closely for more parent and child-friendly iPhone applications!